The Urban Guide to the Countryside
Surrey Edition

Watch this: Spike Jonze’s bonkers Kenzo ad

4 Sep 2016

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Do you have a spare three minutes? Well, you might want to make the time to see this. It’s a perfume advert from Japanese brand Kenzo, but it’s seriously unlike any you’ve seen before – about as polar opposite to the breathy, randy escapism that we’re so often expected to put up with – a delirious Natalie Portman, high on Chanel, getting jiggy in that helicopter; a leggy Charlize Theron ascending a Dior silk rope wrapped erotically around those leggy legs. It’s become a massive joke in the Muddy house when a perfume ad comes on telly because they’re so horrific. Even my tweenage son, who enjoys the ads from a *cough* anthropological point of view, puts on his ‘perfume voice’ and competes for the best mock voiceover.

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Well, this advert has temporarily put the lid back on the Muddy sarcasm box. Directed by the brilliant Spike Jonze and choreographed by Ryan Heffington who worked on Sia’s Chandelier, it’s a bonkers breath of fresh air (with, er, aromatic low notes of sandlewood and jasmine). I won’t spoil it for you but the basic story is that a young socialite (Margaret Qualley, The Leftovers) escapes the stale atmosphere of a gala and ends up the hallways of the empty building. Cue music to the tune of Mutant Brain by Jonze’s brother Sam Spiegel and Ape Drums​ and the kind of berserk dancing I last saw performed by Mr Muddy in the early hours of his birthday party.

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Here, watch it and as ever let me know what you think. Will it make you try the perfume next time you’re walking by the Kenzo counter? I think I shall – the millions poured into this advert deserve at least an exploratively sniff!

 

2 comments on “Watch this: Spike Jonze’s bonkers Kenzo ad”
  • Diane September 7, 2016

    Wow….fabulous. Clever girl you for introducing me to new things.x would just love to move like that when in stale company.

    Reply
    • amberevans September 7, 2016

      Ha ha! Wouldn’t we all! xx

      Reply

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The Urban Guide to the Countryside -
Surrey Edition