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The best Christmas ads this year

The Christmas countdown has begun and the festive ads are landing. And as you'd expect they're laden with fun and feel-good vibes - just what we need this year.

Tis the season to be, well, socially distancing. While our festive fun is in the hands of Boris Johnson and his scientists, the Christmas countdown has most certainly kicked off thanks to the arrival of the Christmas ads. Which one gets your vote? Answers on a postcard (or in the comments below!).

John Lewis

The John Lewis Christmas ad has launched with an original song from Celeste, A Little Love, as its secret weapon for 2020 – but will you be giving it a little love?


Kevin the Carrot returns to the screen for the Aldi Christmas advert, teaming up with a new friend, a hibernating hedgehog. It’s cute. It’s fun. And it’ll make you smile.


Lidl pokes fun at the traditional schmaltzy Christmas ad format with their advert, with a particularly pointed poke at Aldi. Ho ho ho.


It’s all about the naughty list at Tesco – or rather the fact that there isn’t one this year – as we see a montage of characters reflecting on all the naughty things they’ve done this year. It’ll make you laugh.


It’s sentimentality plus for the Maccy-Ds advert this year – set to Becky Hill’s moving soundtrack Forever Young and all about embracing your inner child. No spoilers, but you may need a tissue.

TK Maxx

A sassy goat called Lil’ Goat takes centre stage in the TK Maxx advert, strutting her stuff in a fancy new outfit – because after the year we’ve had everyone deserves a treat. Bill Nighy narrates. It’s charming and fun.

Coca Cola

Tis a weepy one, this one. The fizzy drink giant may have cancelled their iconic Christmas truck tour, but they’re pulling on the heart strings big time with their big budget advert directed by Oscar-winning filmmaker Taika Waititi. Pass the tissues.

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