If your daughter is in fashion limbo - neither little girl nor fully-fledged teenager - you'll love this Surrey brand aimed at tweens
I have a daughter, and she’s a beauty. (Well ok, I admit I may be a bit biased.)
She’s long of leg (thanks dad!) with a mane of long thick hair (thanks mum!). But she’s also stuck in fashion limbo. She’s tall for her age and cute little girl dresses don’t look right on her, but nor do the more grown up styles of teen fashions.
But glory be! I’m super excited about the new online fashion brand, Horses of the Wild, which is aimed squarely at the fashion conscious tween.
Horses of the Wild launched last summer by Andie Wyatt, a Surrey mother of two tweens, who had become sick of shopping trips with her daughters becoming a battleground. Too much of what was on offer in on the high street was either classed as too babyish by her tweens, or too grown up by herself.
Inspired by her children’s love of the outdoors, Andie creates clothing ranges that are receptive to this sensitive age group of ‘inbetweeners’.
There are some gorgeous outfits in both the Spring and Summer 2017 ranges. The Spring and Summer styles get a fresh and abstract tropical theme, with Matisse-inspired prints from the award-winning textile artist Charlotte Beevor, in beautiful pastel shades.
Quality and authenticity are key to the brand and ethical manufacturing is as important as the look of each garment. Andie creates all of the clothing and many of the prints at her home in the Surrey Hills.