What girls really really want
I’m a bit slow off the mark with this – hats off to Lou, editor of Muddy Cornwall who spotted it waaaaay before me – but if you haven’t already seen it, it’s definitely worth a gander.
It’s a vid featuring global female artists (none of whom I recognise but there you go, that’s middle age for you) taking The Spice Girls’ Wannabe and grabbing the hashtag #WhatIReallyReallyWant by the scruff of its neck and flinging into the future.
The ad, directed by MJ Delaney @ Moxie Pictures by being hailed as world changing, game changing girl power. And its gone viral with everyone from Save the Children to Jamie Oliver tweeting their global goals.
Share a photo of yourself holding up what you want for your daughters, sisters, mother, aunts, friends (no jokes about lottery wins, footballer’s yachts or Italian counts sweeping you off your feet, tempting though it is!), share it on social media, and The Global Goals movement promises to get your message to world leaders at the UN in September.